Despite having a less than stellar box office opening, the critically praised “Harley Quinn: Birds of Prey” might find a second life via VOD. The DC Films “Suicide Squad” spin-off will be released via VOD March 24th.
The film is expected to cost $19.99 on platforms such as Amazon and iTunes, and will be available for rental in April, the studio confirmed to Variety.
It would be a surprising move at any other time, since “Birds of Prey” is still playing in theaters and exhibitors have been steadfast to resist any attempts from studios to shorten the amount of time that films are exclusively available on the big screen. However, multiplexes in multiple states, including New York, Colorado, New Jersey, Pennsylvania and Washington, have been ordered to close in response to the coronavirus pandemic. Even before theaters officially closed, audiences had started to avoid crowded venues amid the public health crisis, causing box office ticket sales to crater.
In light of that announcement, “Birds of Prey” director Cathy Yan wrote on Twitter, “I would not be opposed to putting ‘Birds of Prey’ on VOD earlier.”
Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), also known as Harley Quinn: Birds of Prey or simply Birds of Prey, is a 2020 American superhero film based on the DC Comics team Birds of Prey. It is the eighth film in the DC Extended Universe and a follow-up to Suicide Squad (2016). It was directed by Cathy Yan and written by Christina Hodson, and it stars Margot Robbie, Mary Elizabeth Winstead, Jurnee Smollett-Bell, Rosie Perez, Chris Messina, Ella Jay Basco, Ali Wong, and Ewan McGregor. The film follows Harley Quinn as she joins forces with Helena Bertinelli, Dinah Lance, and Renee Montoya to save Cassandra Cain from Gotham City crime lord Black Mask.