Since theaters are closed around the country any new releases that came out last week are suffering at the box office. People were already staying away before they were closed. Favoring instead to stock pile toilet paper and hand sanitizer.
One film that felt the fallout of the Coronavirus was Sony’s Bloodshot starring Vin Diesel. It was supposed to be the first film of a cinematic universe built around the superhero character of Valiant Comics. But nobody went to see it despite it getting favorable reviews.
Bloodshot will be available for electronic sell-through on March 24 at a reasonable cost of $19.99, a price point that has emerged as the industry standard.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” said Sony chief Tom Rothman. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away andsee it at home, where we are all spending more time. We are confident that — like other businesses hit hard by the virus — movie theaters will bounce back strongly, and we will be there to support them.”
Bloodshot finds Diesel playing Ray Garrison, a soldier who is killed and then brought back to life with superpowers. The film co-stars Sam Heughan, Eiza González and Toby Kebbelland Guy Pearce. Dave Wilson directs from a script credited to Jeff Wadlow and Eric Heisserer, and producers include Neal H. Moritz, Toby Jaffe, and former Valiant Comics CEO Dinesh Shamdasani.
Other new releases coming to VOD early include The Invisible Man, The Hunt and Emma from Universal, The Gentlemen from STX, and Birds of Prey from Warner Bros., which has yet to announce an early digital release for its Ben Affleck drama The Way Back, though that seems inevitable at this point.