DC Comics and Spotify are teaming up to bring us fans some amazing audible content!
In the latest move to punch up its podcast biz, Spotify inked a multiyear pact with Warner Bros. and DC Entertainment to produce and distribute an original slate of narrative scripted podcasts, which will be exclusively licensed to Spotify for a period time.
The deal gives Spotify first-look rights to original scripted narrative DC podcasts based on its stable of Super Heroes and Super-Villains, which includes Superman, Batman, Wonder Woman, Harley Quinn, and the Joker. The shows will have new storylines that are set in the DC Universe, unrelated to existing movies or TV shows (i.e., there won’t be a podcast tied to “Wonder Woman 1984”).
These will be new stories with familiar characters and won’t just be DC Comics Superheroes. The deal also includes Looney Tunes characters and even a podcast based on the popular CW series, Supernatural.
For Spotify, the Warner Bros./DC deal continues its aggressive roll into podcast content. This spring it signed a $100 million-plus deal to exclusively distribute Joe Rogan’s “The Joe Rogan Experience” podcast starting later this year, and has deals with Kim Kardashian West for an exclusive podcast about criminal-justice reform and with the Obamas for a slate of exclusive podcasts. It began its foray into podcasting last year by buying Gimlet Media, Anchor, and Parcast, and Spotify snapped up Bill Simmons’ The Ringer, in February.
Details about specific WB and DC projects for Spotify, including when they’ll launch, aren’t available. Spotify has committed to an annual slate of new dramatic and comedic podcasts from Warner Bros., but the companies declined to quantify the number of projects specified under the agreement.
“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” said Dawn Ostroff, Spotify’s chief content and advertising business officer, in a statement.
Steele and Girardi added, “Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans… We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”
Will you be checking out these podcasts when they drop? Let us know in the comments!