Hip-hop artist, The Weeknd, is set to take part in the biggest weekend sports ever of the year, The Super Bowl!
With more than 45 platinum and singles and albums over the past decade, The Weeknd released one of the biggest albums of 2020, “After Hours,” in March and gave a rare in-depth interview for a Variety cover story the following month. He was named one of the most influential people of 2020 by Time Magazine. The move also marks the second year of the collaboration between Pepsi, the NFL and Roc Nation, which brought Jennifer Lopez and Shakira to the halftime stage earlier this year, with more than 104 million viewers tuning in.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” The Weeknd said.
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” said Roc Nation chief Shawn “Jay-Z” Carter. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
“We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” said Brian Rolapp, NFL Chief Media and Business Officer, “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV.”
This year, like for many sports, has been rough for the NFL. Teams have contracted COVID-19 and delayed games, fans have either been limited or not allowed in stadiums due to the epidemic, and a rash of injuries due to a lack of pre-season has plagued the NFL. The Super Bowl will no doubt have contended with its own health concerns this year as well as Florida continues to remain a hot spot for the pandemic. It’s not known at this time if the half-time show will be at Raymond James Stadium or possibly be a pre-recorded performance from another venue.