Just in time for Christmas! Roku is getting the gift of HBO Max.
HBO Max will be live on Roku effective tomorrow, Thursday, Dec. 17, the companies announced. The deal gives the streaming service coverage on all major over-the-top platforms. Its absence on Roku was a big hole: Roku counted 46 million active user accounts as of the end of September.
Terms of the deal were not disclosed, but both sides claimed they were pleased with finally resolving their differences.
WarnerMedia was looking to nail down an HBO Max pact with Roku as the service’s last major distribution partner ahead of the day-and-date premiere of “Wonder Woman 1984” starring Gal Gadot on HBO Max and in theaters on Dec. 25. Meanwhile, as previously announced, all films in Warner Bros.’s 2021 slate will debut on HBO Max in the U.S. concurrently with its theatrical release and will be available to stream exclusively for one month.
As the pandemic continues to surge throughout the United States, streamers can rest assured that at least new content will be arriving via HBO Max.
News of the deal between WarnerMedia and Roku comes a day after Comcast announced the rollout of the streaming app on Xfinity X1 and Xfinity Flex while HBO Max launched on PlayStation 5 earlier today. Amazon clinched a deal in November to carry HBO Max on Fire TVand Fire Tablet devices, after holding out for several months and ultimately agreeing that it will stop selling HBO in Amazon Prime Video Channels.
Have you subscribed to HBO Max yet? What do you think? Let us know in the comments.