With COVID-19 scare fading, movie theater chains are biting at the bit to re-open and try to suck up some of that Summer Blockbuster money! People are tired of sitting on their couches and want to sit in luxury seats and consume over priced popcorn and candy while playing on their cell phone during a movie.
Regal Cinema knows that. Which is why the theater chain has revealed it will swing open its doors to the public this April. The movie theater chain owned by Cineworld, is set to reopen around 500 locations on April 2 at limited capacity based on local guidelines. In most cases, attendance is capped at 25% to 50%.
Regal Cinemas will showcase Warner Bros.’ film “Godzilla vs. Kong” during its first weekend open. The studio’s “Mortal Kombat” will play in its theaters starting April 16.
Warner Bros. made the decision to release all of its 2021 films simultaneously in theaters and on its streaming service HBO Max. This meant that it had to renegotiate deals with each cinema company to ensure that its films would be played on the big screen.
Cineworld is the latest theater chain to agree to these terms and to strike a long-term deal with the studio to ensure that after 2021 there will be a longer time period between a film’s release in theaters and its availability in the home market.
Warner Bros. and Cineworld signed a multiyear agreement that begins in 2022 and stipulates that Warner Bros.’ features will have to play in theaters for 45 days before moving to streaming platforms or video on demand.
In the U.K., the deal is for 31 days and can be extended to 45 for films that open with a high enough box-office gross.
I for one really want to see Godzilla vs Kong on the big screen but what do you think? Is it too early to open theaters or is April the right time to open them back up? Let us know in the comments!