EVERYDAY HERO, a real, fake movie about a hero and his trusty iPhone 13. Watch as they endure every challenge that comes their way. Featuring Water Resistance. Ceramic Shield, that’s tougher than any smartphone glass. New Cinematic mode, which adds shallow depth of field to your videos and shifts focus automatically. Superfast 5G. The A15 Bionic chip. Even longer battery life. And improved Night mode.
Presenting Cinematic mode:
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
iPhone 13 mini starts at $799 and iPhone 13 at $899 with 128GB of storage.
The new iPhone 13 features a smaller notch that’s 20% smaller than iPhone 12.
The design features a new diagonal camera layout, and the cameras capture 40% more light. The ultra-wide camera lets in more light, too.
The iPhone 13 and iPhone 13 mini will come in five new colors: pink, blue, midnight, starlight and Product Red
The displays on the iPhone 13 and iPhone 13 Pro are 28% brighter, with 800 nits of brightness.
The iPhone 13 and offers cinematic video (portrait mode), which delivers movie-like video recording that changes the focus on the fly to various subjects.
5G connectivity should get better with support for more bands.
The iPhone 13 mini promises 1.5 hours of more battery life, and that goes up to 2.5 hours for the iPhone 13.
The iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max at $1,099. Plus, there’s a new 1TB storage option.
There’s a new ProMotion display on the iPhone 13 Pro series that scales from 10Hz to 120Hz, and it’s designed to respond dynamically.
There’s a new telephoto camera with 3x optical zoom, a new 6-element ultra-wide lens that lets in more light, and a wide camera with a 2.2x improvement in low light.
The iPhone 13 Pro is capable of macro photography with extreme close-ups, and all of the cameras now support Night mode.
A new TrueDepth camera system is 20 percent smaller for a shrunken notch, and there’s a textured matte glass on the back.
The iPhone 13 Pro comes with a bigger battery so you should expect longer endurance. The Pro is rated for 1.5 hours longer and the Pro Max 2.5 hours longer.
A15 Bionic chip promises the most powerful graphics ever with 50% better performance than competing phones (rated).
A new Super Retina XDR display supports up to 1,000 nits for better outdoor brightness.
The iPhone 13 Pro comes in graphite, gold, silver and new sierra blue.
The iPhone 13 release date is September 24 for all four models. The iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max will be available to pre-order on Friday, September 17.