Facebook, which is one of the most successful social media platforms out there today, is getting a brand new name.

Meta.

Facebook CEO Mark Zuckerberg announced Thursday at the company’s Connect event that the social media platform’s new name will be Meta. “We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”

Facebook has always been good about trying to keep itself relevant so it doesn’t fade away like Myspace and Tumblr did. But let’s face it, the social platform is basically used by mostly parents and grandparents nowadays.

Per The Verge:

He said the name Facebook doesn’t fully encompass everything the company does. “Right now, our brand is so tightly linked to one product,” he said. “But over time, I hope we are seen as a metaverse company.”

Zuckerberg owns the Twitter handle @meta and meta.com, which now redirects to a welcome page on Facebook that outlines the changes.

As The Verge first reported on October 19th, the rebrand is part of the company’s efforts to shift gears away from being known as just a social media company to focus on Zuckerberg’s plans for building the metaverse. In July, he told The Verge that over the next several years, Facebook would “effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

A rebranding could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health.

“Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.”

Creepy…