Where there is smoke there is fire. Marvel Studios latest big gamble, “The Eternals” is currently set to limp into its opening weekend with the lowest Rotten Tomatoes score of any MCU film. Like, Thor The Dark World rates higher and that’s saying something.
Movie critics are not holding back. “Eternals may not be the worst of Marvel’s movies, but it’s undoubtedly the most disappointing,” wrote Nicholas Barber, who gave the picture three stars at BBC.com. “Seriously, what a snooze,” said Johnny Oleksinski in the New York Post.
“Eternals,” which hits U.S. theaters Nov. 5, marks the big screen debut for a lineup of relatively unknown superheroes from a comic series that first appeared in 1976. The cast includes Angelina Jolie and Salma Hayek.
Boxoffice Pro, a website that tracks the industry, estimates $67 million to $92 millionin ticket sales for the film’s first weekend in North America. That’s down 12% from the prior forecast. A key reason: “mixed critical reviews, which are impacting social media sentiment.”
Also it has helped that certain members of the cast has taken to social media to call out their critics. Kumail Nanjiani called out the criticism of Eternals‘ inclusion of LGBTQ characters on his social media on Oct. 28. Reportedly, some Marvel fans review bombed the film on its IMDb page, which caught the attention of Nanjiani. The negative reviews seemed to pertain to the fact the Brian Tyree Henry’s character in Eternals, Phastos, is openly gay, which is a change from the comic books.
In a now-deleted tweet, Nanjiani wrote, “Looks like we’re upsetting the right people. Eternalsopens November 5th.”
However time and time again, the box office has shown “those” people are the people that actually go and support the film. Whereas the people who are catered to do not.
Guess we will have to see if people show up for The Eternals this weekend…