Staples Center is getting a new name. Starting Christmas Day, it will be Crypto.com Arena.
Crypto.com is paying $700 million, according to multiple reports, over 20 years to rename the building. The parties aren’t publicly announcing the financial terms of what’s believed to be the richest naming rights deal in sports history.
The 20,000-seat arena has been StaplesCenter since it opened in October 1999, with the naming rights owned by the American office-supplies retail company under a 20-year agreement. The name will change when the Lakers host the Brooklyn Nets in the NBA’s annual Christmas showcase.
What are your thoughts on the new name? Let us know in the comments.