Get ready to lose your free streaming privileges family and friends. Netflix is experimenting with a new concept that will find individuals who don’t live in the same household as the person who pays the monthly service. But here’s the kicker, Netflix will charge an additional 2.99 to the person who pays the monthly service. This comes after the streaming giant recently raised their prices again.
Netflix says the password sharing crackdown is being done so they can create more innovative and entertaining films and shows. And also force people who have been enjoying Netflix for free to buy their own service.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” Chengyi Long director of Netflix product innovation wrote in a blog post . “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
With the “add an extra member” feature, members with Netflix’s Standard and Premium plans will be able to add subsidiary accounts for up to two people they don’t live with, each with their own profile, personalized recommendations, login and password — for less than the cost of a separate Netflix plan.
In the test countries, the cost for adding a sub-member is 2380 CLP in Chile, $2.99 USD in Costa Rica, and 7.9 PEN in Peru. Here’s a breakdown of the pricing of Netflix’s plans in each country:
As with other tests the streamer has conducted, there’s no guarantee that the option to pay for non-household members will end up a permanent part of the service. “We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world,” Long wrote in the post.
In addition, Netflix is testing out the ability to let subscribers transfer user profiles to new accounts, which would make it easier for password moochers to pay for their own plans. Members in the three test countries can allow people who share their account to transfer profile information either to a new account or an Extra Member sub account — preserving their viewing history, My List and personalized recommendations info.
In the three test markets, Netflix over the next few weeks will notify members who share their account outside their household about the new options. A member may be prompted to verify their account only if a device outside of their household logs in to the account; Netflix may then ask the user to verify the login from the device by sending a verification code.
Netflix ended 2021 with 221.8 million total paying subscribers worldwide. Of those, 75.2 million (34% of the total) were in the U.S. and Canada.